Business marketing advice, tips and guides to help you boost your promotions
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer.
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.
Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.
As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.
The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of more traditional media outlets.
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.
In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as “zero emission.”
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
